The key to the hottest development of digital prin

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The key to the development of digital printing is to use network technology

digital printing is undoubtedly a hot spot in the current industry. There will be one or more security devices in one facility. However, according to the data provided by beneranda company, so far, only 2% of the 50 trillion pages of printed matter in the world are completed by digital printing. In other words, 1 trillion pages is far from forming a climate


digital publishing is still in its initial stage

of course, digital printing is not only for publication printing, but it is inseparable from digital publishing. Digital printing accounts for a high proportion of the total printing in the United States, Western Europe and other developed countries. A very important reason is that the digital publishing industry is developed

although China announced that digital publishing had surpassed traditional publishing as early as 2009, and the following years kept pace with the times in total, it can be found from the analysis of the output value composition of digital publishing as high as 79.94 billion yuan in 2009 that only 2.9 percentage points (2.31 billion yuan) really changed from traditional publishing to digital publishing, and the remaining 77.63 billion yuan of output value came from publishing (31.4 billion yuan) Online games (25.62 billion yuan) and online advertising (20.61 billion yuan), in a sense, this part of the revenue has little to do with the traditional publishing industry. If Weibo can count the output value, they seem to be a little closer to digital publishing

the fundamental reason for this situation is that China's publishing industry still has a narrow understanding of digital publishing. With the idea of keeping the intellectual property of the content industry, it stays at the stage of family development. Some publishing houses even set up their own digital printing institutions, ready to take the road of integration of their own publishing and printing, which certainly belongs to the category of digital publishing, but such development completely set aside the characteristics of digital publishing suitable for network applications. If digital publishing can not be organically combined with network technology and can not give full play to the convenience brought by network, it can be said that such digital publishing is still deformed and imperfect

what is digital publishing? Chen Xin, President of Shanghai Century Publishing Group, once gave a definition of digital publishing: 1 It has the characteristics of digital technology recording, storage, presentation, retrieval, dissemination and transaction; 2. It has the functions of operating on the network, realizing real-time interaction and search, and has the characteristics of creation, cooperation and sharing; 3. It can meet the needs of mass customization with personalized services; 4. Create a new business model for content dissemination through technological innovation

according to this definition, operating on the network is obviously one of the important characteristics. But up to now, most publishing houses in our country still remain in the realization of the above-mentioned first function in the development of digital publishing, that is, the digital input of traditional products. Jiangsu Phoenix publishing and media group is actively promoting small print publications to change the traditional printing into digital printing, so as to reduce the investment in pre manufactured goods and avoid the possible inventory backlog caused by poor sales. It has not yet reached the stage of online operation

market phenomenon

there are few digital publishing businesses

publishing on the Internet should achieve the following two functions

first, as a content provider, the content provided by the publishing house for readers should be delivered through the Internet. Such delivery includes both e-book reading and personalized customization by nearby digital printing enterprises, which will greatly speed up the dissemination of publications and reduce transportation costs

second, readers should issue customized requirements to professional publishing institutions according to their own requirements, so as to realize publishing on demand in a real sense. This can also be understood as the third and fourth requirements in the above definition, namely, meeting the needs of personalized services and creating content dissemination through technological innovation. For example, in order to meet the needs of writing, professional publishing units are required to help collect all the latest arguments published on a topic within a certain period of time, and the customizer pays the publishing unit the cost of collecting these materials and providing services

up to now, these two digital publishing businesses related to networks seem to have never appeared in China at all. The most discussed issue is whether to use traditional offset printing technology to organize mass production or digital printing to organize production on demand

the reason why it is emphasized that digital publishing should realize network communication and joint printing is that this is real printing on demand, and because digital printing is organized nearby, synchronous publishing is realized, and many costs such as freight and capital are avoided. In fact, the current technology is enough to achieve the above requirements, but the problem is to effectively organize the network of chain printing. Shanghai Oriental publishes an internal reading material, which is published once a day. In this way, printing production is organized in the city, and the printing unit is responsible for directly delivering it to the recipient to ensure delivery safety. If this network is effectively expanded, the goal of personalized customized publications with digital printing can be effectively achieved nationwide soon


build a unified payment platform for publishing houses

the key to achieving the second goal of digital publishing is that some publishing houses regard it as a special business of enterprises, just like a business of Technical Information Institute in the era of planned economy. As long as it can bring convenience to readers, it should be said that there are units and individuals in need of such services in the market. Of course, this will also be a process of gradual cultivation and growth depending on the charging standard

in order to achieve nationwide syndication printing, Chinese publishing enterprises may as well set up a special department similar to China UnionPay as the banking system to realize the unified platform of payment for publishing houses, China syndication (which is called by the name similar to China UnionPay). UnionPay is not a bank. It is a shared payment platform voluntarily participated by domestic affiliated banks. It is responsible for all inter-bank transfers. It uses its brand advantages to constantly develop overseas capital exchange markets and strive for more payment services for banks. At the beginning of its establishment, UnionPay received a positive response from small and medium-sized banks, but the large banks all over the country were a little dismissive. It was only because the people's Bank of China led the organization to establish such a special organization that the goal was achieved. Years of operation have proved that UnionPay plays an increasingly important role in facilitating users and transferring inter-bank funds

if the relevant authoritative departments take the lead to establish a China Edition Federation, which includes more than 500 publishing houses in China. On the basis of protecting intellectual property rights, such an institution will organize and complete the construction of digital printing network after digital publishing, so as to coordinate the interests of content suppliers, network suppliers and printing suppliers, which is of great significance to promoting digital publishing Covestro has always been a close partner in the automotive industry. The development of digital printing will certainly play a positive role, and it can also avoid the problem of repeated construction of publishing houses

the reason why he emphasizes that this work should be led by the authoritative department is that he wants to obtain the authorization of hundreds of publishing houses, solve the problem of intellectual property protection, which every publishing house can't avoid asking Jinan test money to cheer for the Paralympic Games, be responsible for building a digital printing network all over the country, and be responsible for the daily management and supervision of these enterprises. After the completion of the establishment work and the normal operation of the whole project, the transformation of the cause to the enterprise can be realized. To be realistic, only in an environment like China can institutions such as China Publishing Federation be built quickly, and only in this way can the development of digital publishing industry be promoted more effectively

digital technology is the direction of the third industrial revolution. Using digital technology to promote the development of cultural industry meets the requirements of the great development and prosperity of socialist culture put forward by the Sixth Plenary Session of the 17th CPC Central Committee. Digital publishing enterprises and digital printing enterprises should do their best to achieve this goal

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